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Tristan Harris on How Tech Companies Manipulate Users (TED Talk)
Video

Tristan Harris on How Tech Companies Manipulate Users (TED Talk)

In this eye-opening TED talk, former Google design ethicist Tristan Harris reveals how technology companies use manipulative design techniques to capture our attention. He explains subtle UX tricks in apps and websites—from autoplaying videos to intermittent rewards (like pull-to-refresh)—that exploit psychological vulnerabilities and keep users hooked. This talk highlights the ethical responsibility of designers and urges the industry to align technology with users’ best interests, making it a must-watch for understanding the line between persuasive design and exploitation.

17 min read
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In this eye-opening TED talk, former Google design ethicist Tristan Harris reveals how technology companies use manipulative design techniques to capture our attention. He explains subtle UX tricks in apps and websites—from autoplaying videos to intermittent rewards (like pull-to-refresh)—that exploit psychological vulnerabilities and keep users hooked. This talk highlights the ethical responsibility of designers and urges the industry to align technology with users’ best interests, making it a must-watch for understanding the line between persuasive design and exploitation.